For many car wash establishments, business slows down in the fall and winter months. When sales take a dip, there’s a number of things you can do to promote your car wash and keep your business afloat … and you don’t have to spend a lot of money to do it!
Get clicking with social media
Today’s customers often turn to Google and search up a business before visiting. Make sure you have an active, up-to-date online presence. An attractive, optimized website will help customers find you. Fresh, current content will help keep them. Start a blog, create a Facebook page and share promotions. Use Instagram to post photos of your latest improvements. Tweet out special events.
Talk It Up
Market, market, market. If people don’t know your business exists, they won’t bring cars to your car wash. Send out flyers and door hangers. Make sure your signage is visible, fresh and contemporary instead of worn and tired. Cross-market with local vendors by dropping coupons that can be picked up at a checkout counter or tucked inside a restaurant bill.
Pre-paid cards and gift cards
Pre-paid cards and gift cards are a great way to promote your car wash and keep customers coming back. Not only will it will boost your revenue up front, it will help establish loyal, long-term customers. As a value-add, consider offering a free car wash with purchase.
These are a few of the many things you can do to help grow your car wash business and gain customer loyalty without investing a lot of money. Try one today.