Ryko Solutions, Inc., North America’s largest manufacturer of car wash equipment and the leading provider of chemical, managed maintenance and marketing services to help customers build a more profitable car wash, has been awarded a distributorship to market the Turtle Wax professional brand of auto appearance products throughout the United States and Canada.
“Bringing Turtle Wax into our portfolio for the customer strengthens the options in our revolutionary CleanTouch cents per wash program, a single price, no hassle car wash chemical distribution and consumer marketing program that we are introducing to owner operators,” explained Steven L’Heureux, Chief Executive Officer of Ryko Solutions. “Through this program, customers will have the opportunity to select from Ryko’s proprietary line of chemicals or opt for an upgraded program that includes clear coat products and polishes like ICE Instant Shine from Turtle Wax, a brand readily recognized and trusted by consumers for total finish shine and protection.
L’Heureux explained that Ryko, as the car wash industry’s largest factory direct to market supplier of chemicals, will now be able to help owner operators better grow the profitability and cash flow of their operation through programs where they will pay for chemical only when the vehicles are washed.
“Turtle Wax is excited to partner with Ryko – a leader in the car wash industry. By joining forces, Turtle Wax and Ryko will be able to deliver high performance, brand name chemicals and equipment to all customer types across the country,” explained Denis John Healy, Chief Executive Officer of Turtle Wax. “This partnership significantly strengthens Turtle Wax’s distribution network while providing Ryko’s customers with a branded chemical offering. This is a win/win for both companies and Turtle Wax looks forward to a long-standing relationship with Ryko.”
Combined with the ability to upgrade to Turtle Wax, Ryko is also helping customers drive wash counts with a new Clean Touch brand retail car wash merchandising campaign. This component of the overall program – with 50 unique signage choices – is designed to market the car wash at five customer traffic zones at the retailer’s location, including off-property, fuel pump islands, inside/outside convenience stores, at activation units, and at the outside of the car wash bay. Additional profit building options connected to the cents per wash program include limited time promotions to drive additional consumer traffic.
The offer of Turtle Wax premium brand waxes and polishes balances the complete chemical offering from Ryko. The company’s existing chemical product line includes detergents, surface treatments including RainShield, presoaks, self-serve and special purpose chemicals. Each formula has been developed with rigorous testing to ensure consistent performance and is eco-friendly and safe for both vehicles and automatic and self-service car wash equipment. Ryko’s is a one-stop shop, with expert chemical delivery, service and maintenance provided by our national network of knowledgeable, factory-trained technicians.
CleanTouch Marketing Program Debut
Equipment is not the only new thing rolling out the door at Ryko Solutions these days. Mike McKillip in Chemical Engineering and his team have been working on a number of new chemical products that will increase sales and elevate Ryko’s presence in the car wash chemical marketplace.
